Caesars Sportsbook and NYRA Bets further strengthened their partnership Wednesday by launching a new horse racing wagering app, Caesars Racebook, in Florida and Ohio and enabling horse racing fans to “enjoy a best-in-class horse racing experience in the palm of their hands.”
‘A Win for Horse Racing’
The Caesars Racebook app is now offering sports bettors in Florida and Ohio pari-mutuel wagering on horse racing content from around the world, including marquee tracks in the US, utilizing the NYRA Bets platform.
“The new Caesars Racebook app, which utilizes the NYRA Bets interface and technology, will expand access to world-class horse racing now and in the future. The partnership between NYRA Bets and Caesars is a win for horse racing, its stakeholders and countless racetracks around the world.”
Matt Feig, General Manager, NYRA Bets
Belmont Park, Saratoga Race Course, Del Mar, Santa Anita, and Keeneland are all included in the Caesars Racebook wagering menu, which also offers bettors pari-mutuel wagering from Caesars-operated tracks Harrah’s Hoosier Park, Horseshoe Indianapolis, Harrah’s Philadelphia, and Eldorado Gaming Scioto Downs.
Caesars Sportsbook and NYRA Bets initially teamed in January, when the betting brand became an official sports betting marketing partner for NYRA Bets in New York and title sponsor of the NYRA Turf Triple Series at Belmont Park and Saratoga Race Course.
“The launch of Caesars Racebook is an important milestone as we continue to add wagering opportunities for our customers and live streaming content for the first time.”
Dan Shapiro, SVP and Chief Development Officer, Caesars Digital
Integration with Caesars Rewards
Hailing the new app as “the first horse racing advance deposit wagering app” which includes the Caesars Rewards loyalty program, Shapiro revealed an ambitious expansion plan to launch the app across 30 states nationwide.
Much like Caesars Sportsbook, the new app features integration with Caesars’ award-winning loyalty program Caesars Rewards, to offer bettors to redeem their horse racing wagers for exclusive experiences at Caesars’ properties around the country.
Caesars Racebook will provide a tool for Caesars to expand into horse racing and take its share in a vertical which generated $12.2 billion in sports betting handle last year. Earlier in the month, Caesars reported 21% more in first-quarter revenue but also a 52.5% increase in a net loss.
The horse racing app will also reap benefits from all NYRA Bets features such as race replays, handicapping insights, and others, while providing bettors with a secure platform to place their wagers.
The app launch is the latest display of Caesars’ commitment to supporting horse racing. The operator is a proud host of the National Handicapping Championship at Horseshoe Las Vegas and is also planning to build and operate a racetrack and casino in Columbus, Nebraska under the Harrah’s brand.
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