Clarion Gaming will announce details for a series of stand-alone esports tournaments scheduled to take place in September with a £100,000 prize pool at ICE London this year.
The event organiser will host in-person Dota 2 tournaments which have been “tailored towards the betting community from the ground-up” this Autumn. The first weekend clash will begin on 3 September, and will feature four teams competing for a £100,000 prize pool in a double-elimination tournament produced by Black Molly Entertainment.
“With Dota 2’s 7 million-plus monthly active player base and the growth of esports betting continuing at a breakneck pace, these tournaments will enable sponsors to engage with a passionate and difficult to reach fan base,” Clarion Gaming head of esports Will Harding said.
“The tournaments will have betting focused broadcasts which will be live-streamed in four different languages, giving operators and payment providers the unique opportunity of choosing which streams to sponsor in order to maximise their intended reach.”
Full details of the event will be revealed at ICE London 2022, which takes place from 12-14 April at the ExCeL London. However, Clarion has already revealed that teams and casters will be handpicked to best suit the target player base of partners.
The business has also partnered with IMG to help deliver the September event.
“To support the launch of the tournaments and to provide a wider level of services to our clients, we are delighted to announce that we have partnered with IMG,” Harding said. “There is a large appetite for brands outside of the betting space to sponsor the tournaments and IMG is the perfect partner to extend the Dota 2 Global All-Stars tournament covering opportunities such as brand licensing deals, media distribution, esport consultancy, brand partnerships and live event production.
“IMG already handles these integrated services for some of the most attractive betting esport tournaments in the space.”
At this year’s ICE London event, Clarion will also host a Rocket League tournament with a £25,000 (€30,000/$33,100) prize pool at this year’s event, bringing together a host of esports personalities. Visitors will also be able to place bets on the tournament using ICE Esports Arena chips.
To register for ICE London 2022, click here.
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