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Sportradar’s InteractSport extends partnership with ECB


Sportradar’s InteractSport and the England and Wales Cricket Board (ECB) have announced an extension to their multi-year agreement.

The supplier said the extension forms part of Sportradar’s bid to enhance recreational cricket experience through electronic scoring and fan engagement applications.

The partnership includes the provision of the Play-Cricket Scorer app, Play-Cricket Live app, and the Countdown Cricket app for the next two years.

The Play-Cricket Scorer app was introduced in 2017, and more than one hundred thousand matches in England and Wales have been viewed via the platform.

The products broadcast live-scoring, streaming and video-highlights access for club admins, players and fans of all levels. The app integrates with the ECB’s Play-Cricket platform.

The launch also sees collaboration across the Countdown Cricket App, which was designed to increase entry-level participation for cricket players by enabling parents, teachers and junior coaches to organise and score countdown matches.

Alison Crowe, director of digital and data, ECB, said, “Our partnership with Sportradar enables us to deliver a quality experience to our recreational participants and fans through world class technology.

“With an ever-increasing number of participants across England and Wales, we’re looking to inspire the next generation to share their passion.”

Sam Taylor, managing director at InteractSport, part of Sportradar, said, “Sportradar is committed to supporting the growth of cricket at all levels. We believe the ongoing embedding of our digital solutions will enable the ECB to facilitate a closer connection with and relationship between recreational players. It will also add a new dimension to their engagement with the sport they love to play and watch.”

This follows Sportradar announcing the launch of its in-play virtual cricket solution earlier this month.

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