B2B gaming supplier Inspired Entertainment today announced the launch of its first ilottery game in partnership with Loto-Quebec.
The Pharon Reaction was created for Loto-Quebec, combining the crown corporation’s retail brand with the mechanics of Inspired’s existing game, Scarab Treasures.
This will be the latest title to join Inspired’s portfolio of igaming content.
Brooks Pierce, Inspired president and chief operating officer, said he was “thrilled” to be entering the ilottery market.
“Pharaon Reaction highlights our ability to make customized content for lotteries that uses the mechanics of our top-performing retail and online games, appeals to lottery players and elevates current ilottery offerings,” he continued.
“We have longstanding relationships and extensive experience in the global lottery market and we continue to view ilottery as a significant potential growth opportunity, poised to see higher adoption by lotteries worldwide.”
Loto-Quebec also spoke positively on the launch, leaving the door open for future collaboration.
“Inspired has done a wonderful job featuring some of our successful retail brands in their digital lottery games in a way that is new and different,” said Anne-Marie Voyer, director of lottery products & development at Loto-Quebec.
“Inspired’s diverse range of igaming content has resonated well with our player base, and we are looking forward to collaborating with them on future digital lottery games.”
The launch is part of a wider North American expansion push for the business – Ontario licensed Inspired Entertainment for legal online gambling previous to the opening of the market in April. Similarly, last month the provider secured new online licences in Pennsylvania.
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