Guillaume Wanneroy has been appointed to the role of managing director of ImSoprod, an audiovisual subsidiary of French national lottery operator Française des Jeux (FDJ).
This forms part of the FDJ subsidiary’s new strategy. The company, which produces and broadcasts lottery and Euromillions draws in France, will now extend its services to digital and event content with Wanneroy’s appointment.
The strategy will also see the recruitment of audiovisual and cinema producers and advertisers, as well as digital and video game players.
Previously, Wanneroy held the roles of administrative and financial director, deputy managing director and managing director of Reservoir Prod from 2005 to 2020. In 2021 he was appointed to establish and manage general operations of Mediawan’s television programmes.
In February, FDJ’s promotional ad strategy was rejected by French regulator l’Autorité Nationale des Jeux (ANJ).
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