As the 2026 World Cup heats up and heads into the high-stakes knockout stage, the prediction market landscape is getting a major shakeup.
Kalshi, the top regulated prediction market exchange in the United States, has announced a blockbuster strategic branding and product partnership with ADI Predictstreet, the official prediction market partner of the World Cup.
The deal joins two influential forces in the rapidly growing event-trading space. Over the remainder of the tournament, fans will see Kalshi co-branded alongside ADI Predictstreet across stadium signage, television broadcasts, and online placements.
The New World Cup Hub From Kalshi & ADI Predictstreet
The immediate centerpiece of the partnership is the development of a co-branded Kalshi and ADI Predictstreet World Cup hub. This digital hub gives football fans access to a massive array of global prediction markets, real-time tournament updates, and exclusive content.
Instead of betting against a traditional sportsbook “house,” users on prediction markets trade contracts with each other based on the probability of real-world outcomes — like who will win a match or advance past the Round of 16.
Kalshi & ADI Predictstreet’s Impact Beyond the 2026 World Cup
While the World Cup is the initial launchpad, the agreement between Kalshi and ADI Predictstreet extends far past the final whistle:
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International Expansion: Kalshi will help drive market expansion on ADI Predictstreet’s platform across its international territories.
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Tech Integration: The two companies plan to leverage ADI Chain’s digital infrastructure to explore Web3 products, stablecoins, and on-chain settlement options to ensure secure, rapid payouts.
Why the Kalshi & ADI Predictstreet Partnership Matters Now
The announcement comes at a time of explosive growth for Kalshi. In the first two weeks of World Cup prediction markets action alone, Kalshi recorded an eye-popping single-day trading volume of over $1 billion.
Backed by an estimated 90% share of the regulated U.S. prediction market, Kalshi has already secured high-profile tournament partnerships with the Argentine Football Association (AFA), the Men in Blazers media network, and Croatian football icon Luka Modric.
For ADI Predictstreet — a platform licensed in Gibraltar — the alliance represents a clever masterstroke in distribution. ADI Predictstreet holds the highly coveted global rights relationship with FIFA but lacks direct U.S. regulatory licensing.
To bridge that gap, ADI Predictstreet has actively pursued partnerships with trusted domestic operators. This strategy mirrors an earlier deal ADI Predictstreet struck with Fanatics Markets, where they launched a co-branded hub to deliver World Cup prediction options safely to U.S. users in several states.
By aligning with Kalshi alongside its existing Fanatics footprint, ADI Predictstreet successfully pairs its official FIFA data and branding with the heaviest hitters in American sports culture and compliance.
What the Leadership Is Saying
“This is a transformational moment for our industry,” said Dimitrios Psarrakis, CEO of ADI Predictstreet. “Kalshi has built one of the most recognized prediction market platforms in the world… Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem.”
Kalshi Co-Founder and CEO Tarek Mansour shared the excitement: “The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”
Ultimately, ADI Predictstreet teaming up with Kalshi is huge for sports trading. It’ll give Kalshi even more exposure during the World Cup and help expand the brand’s reach to international audiences.
Stay tuned for updates from SportsHandle on other developments regarding the best prediction market apps.
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