Daily fantasy sports company PrizePicks announced a new partnership with the NHL’s Dallas Stars on Thursday, marking the company’s first deal with a professional hockey team. As part of the deal, PrizePicks will offer customers VIP packages to games, air commercials on local game broadcasts, and have the opportunity to place “digitally enhanced” advertisements on dasher boards around the ice.
Based in Atlanta, PrizePicks also has deals with the MLB’s Atlanta Braves, the National Women’s Soccer League’s North Carolina Courage, and the BIG3 basketball league.
“We are thrilled to further establish the PrizePicks brand alongside a great franchise like the Dallas Stars,” PrizePicks CEO and co-founder Adam Wexler said via press release. “Texas is one of our most highly engaged markets, and hockey is one of our fastest growing segments. This partnership will accelerate our ability to enhance the game-day experience for fans.”
As part of the deal, PrizePicks will also be able to use the Dallas Stars marks and logos.
Legality of DFS different across U.S.
PrizePicks and other fantasy operators have been in the spotlight of late as several states have chosen to ban pick’em-style fantasy games, which they believe closely resemble sports betting. Regulators in Michigan and New York last year made it illegal to offer those kinds of games. In several other states, including Florida where PrizePicks was among the companies told by the state to cease operations by March 1, regulators are reconsidering the legality of all fantasy contests.
Interestingly, lawmakers in Florida last year proposed a bill to legalize fantasy contests, and that bill got a committee assignment in January, but has not moved forward. Illinois lawmakers earlier this week proposed legalizing fantasy sports, as well. Other states have taken a different tack. Lawmakers in some legal sports betting states, including Louisiana, legalized fantasy sports alongside sports betting.
In some states, including Texas, fantasy sites operate in a gray area, where their products are neither explicitly legal or illegal, meaning that the companies aren’t regulated and do not pay taxes. Betr, DraftKings, FanDuel, and Underdog Sports also offer daily fantasy contests in Texas, where sports betting and casino gambling are both illegal. Texas lawmakers have been considering legalizing sports betting for multiple sessions, but have not yet done so.
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