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Slot Trumps: Colombian players stay in the middle lane

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EveryMatrix Slot Trumps heads back to Latin America with Colombian slot players under the microscope this month.

The fourth Slot Trumps focuses on Colombia which regulated igaming in 2016, making it the region’s longest-running online market. 

Slot Trumps Colombia: LatAm’s low stakes market

It’s also a market where slots perform strongly, making up around a fifth of online revenue. However Colombian players are not big spenders, as data from EveryMatrix’s SlotMatrix shows. 

Across the most top 20 games on SlotMatrix in the country, stakes average to €0.34, giving Colombia the smallest average bet size in the Slot Trumps series. In fact, just 20% of the top slots have an average bet size of €0.5 or higher. 

In terms of betting frequency, Colombian players are comparable to those in Brazil, averaging 254 bets per player. This falls far below the bet rates shown in the Romania dashboard, where betting volumes are 50% higher across a 90-day period.

Similar themes to Brazil

Colombia doesn’t diverge from its LatAm neighbour Brazil when it comes to game themes. Just like the continent’s biggest market, Colombian players prefer games with animals, fruits and fantasy themes. 

And just like Brazilian players, wilds are the most popular base game feature, with free spins topping the charts for bonusing. 

Unlike their neighbours to the south, however, EveryMatrix’s Slot Trumps shows Colombians aren’t thrillseekers, preferring a medium volatility game. 

This might make Tiki Time Exotic Wilds, a release from EveryMatrix’s Armadillo Studios in Q4 2023, a good fit for operators looking to ramp up their LatAm presence. A medium-volatility title with free spins, wilds and a fruit theme, it’s this month’s recommendation for the market. 

Click here to see the full breakdown of Colombian slot player habits in the Slot Trumps dashboard.  

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Visit the Association of Certified Gaming Compliance Specialists Here

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