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GiG signs deal to bring “tier-one” UK land-based operator online


Gaming Innovation Group (GiG) has signed a head of terms agreement with an unnamed business that it described as a “tier-one retail casino operator”.

In the first phase of the deal, GiG will provide its full online casino solution to the land-based operator, including its technical platform, managed services, gaming content, front-end development, CRM, compliance and marketing.

The deal is then set to expand into other verticals beyond online casino at a later date.

“Through GiG’s full turnkey managed service solution, the complexity of digitally transforming the retail business online is greatly reduced, whilst at the same time, reducing the operator’s cost of entry,” the supplier said.

The full contract with the operator is set to be signed in May or June and will last for three years. The operator is then expected to go live with its GiG-powered online product in the second half of 2022, and is expected to record a positive earnings contribution from the operation from Q4 of this year.

“I am extremely excited to partner with a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power of embracing digital transformation,” GiG chief executive Richard Brown said. “We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that the partner holds with our omnichannel solutions. 

“We look forward to working closely with their team to maximise their potential through a successful digital transformation and anticipate this to become a significant and high-value client for GiG. This type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market.”

Earlier this month, GiG announced that it had completed the acquisition of sportsbook supplier Sportnco for €51.3m, bolstering its sports betting offering. The deal was partially financed by an investment from SkyCity, which gained the right to nominate chief executive Michael Ahearne to GiG’s board of directors as a result.

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